A is for Address Book
There is no shortage of consultants convincing you to spend money on how to use Social Media but neglecting to tell you that what is critical for your success is an organised address book.
I’m afraid the days of the paper based address book have gone because it is not easily searchable and it’s not linked to background information.
It should take no more than a few keystrokes for you to bring up the information on anyone that you have contacted and the history of your communications with them.
Unfortunately there is an initial lump of data entry to get your existing mess of contacts and business cards organized.
BOFConsultants can get this done for you quickly and securely.
Then you can enjoy the benefits of
- A single list of all your contacts
- Training and procedures to keep it up to date
- The same list on your phone as well as your computers
- A format that allows you to address an email or a letter to anyone with a few clicks
The key to being successful in social media is the same as in real social interactions – Remember their names!
February 6, 2011